Electronic price tags for the Borgmann Perfumery
A special shopping experience and optimally advised customers are the declared goals of the Borgmann Perfumery in Dortmund.
Owner Yanyuan Tan wanted to give the historically grown business a modernisation, and in this context decided to introduce electronic price tags in her shop. In an effort to optimally present the fragrances and beauty products on offer, the choice fell on the VUSION product series from SES imagotag.
The electronic signs used for price labelling have a display diagonal of 2.2 inches and are characterised by their extremely long battery life, among other things. Perfumery manager Yuanyuan Tan was convinced by this: "We haven't had to change the batteries yet, which saves us time and effort."
7,000 to 10,000 image updates are possible with the price tags of the VUSION series, which is easily sufficient for years.
Good visibility of special offers
Prices can now be updated quickly and easily in the perfumery without having to manually change every price board. Customers appreciate the good legibility of the electronic ink (e-ink) and the modern design of the price tags. They allow the display of current discounts, special offers and marketing promotions that really stand out. The included Jeegy on Premise display software has been linked to the merchandise management system. Shop and stock levels can now be displayed up-to-date at any time.
Expectations met
"Overall, we are very happy with the purchase of digital price labels from e-shelf-labels and S&K Solutions. The system has helped us to improve our sales activities and provide a better customer experience. We are happy to recommend it to others." - Yuanyuan Tan, Owner of the Borgmann Perfumery
