Electronic price labelling in motorway service stations
Relaxing breaks with tasty snacks to refuel are important on any journey to arrive well. This is exactly what the Rosehill Foodparks in Austria offer with no less than five branches along the motorway network. In order to provide guests with the best possible service and inform them about products and prices in a modern way, all food and shop items are now electronically labelled.
The first 100 e-ink labels were installed in four Rosehill branches and in two cafés in Vienna and Graz. Step by step, this was followed by an expansion to up to 400 labels per location. An important goal in the changeover from paper-based price labelling to an electronic solution was to be able to update the labels on all goods and in all branches to the same status at the push of a button from the head office. This means that the frequent price adjustments to the menus on offer in the buffet at the service areas are processed much more quickly, and resources in the form of manpower and time as well as material for printing the paper cards are saved.
The ESL solution consists of digital price tags of the SES-imagotag brand. These are labels with a display diagonal of 2.6 inches that can compactly and reliably display all important information (product name, price, ingredients, allergens). In daily use, the decision was made here to display "white on black background" because this appears more elegant in the buffet display. The labels are controlled via the VUSION Cloud. This is a secure platform with which the information on the labels can be changed from anywhere. All that is needed is a terminal device with an Internet connection. Through the cloud solution, the data is secure and updates can be performed automatically.
Easily adaptable to any business size
The ESL solution for Rosehill Foodparks shows how customizable and individual e-shelf-labels makes the switch to paperless price labeling. In the use case described here, the system was expanded and optimized after one year of operation. The most important step was a reliable connection to the POS system, so that price updates could now be carried out completely automatically. As a result of the successful test phase, the integration of the POS system, and the resulting advantages, the customer decided to successively equip all of its stores with ESLs.
