Electronic shelf labels increase the efficiency of tourism business

Electronic shelf labels lead to higher customer satisfaction

Electronic price tags ensure a good readability of content up to a 180-degree angle and are sustainable, as they work without the usage of paper. With the use of digital label technology, cross-location adaptions can be managed simultaneously and centrally with a simple mouse-click. By using ESL, your company will save time and money by less printing and faster price tag and product information management. Consumers also benefit from digital labeling, as staff now has more time to focus on their needs and requirements, which results in improved customer care. Employees can also use the time to better respond to individual customer requests by phone or email. This way, sales efficiency and customer satisfaction can be increased without requiring the employees to work more hours.

Individual designed electronic shelf labels raise awareness for costumers

The advantage of a functioning ESL system to staff and holidaymakers is not limited to a larger time frame for customer care. The possibility of optimizing creative designs of offers on electronic shelf labels, in particular, also holds an enormous potential for sales increase.

Electronic shelf labels allow for highly centralized and individual design, including text and images. That means marketing messages can be transported in a uniform look, based on corporate identity, across several travel agencies or airports.

Prices can be presented according to company-specific psychological preferences and can be significantly enhanced. ESL are also available in different sizes: Special offers can be accentuated by an individual size variation of the displays. There are no limits to the creative possibilities and color schemes of ESL: highlight specific prices and promotions in color with your electronic shelf label – this is how the consumers are made aware of special offers as they pass by, which can boost your popularity.

Electronic shelf labels promote market opportunities in the tourism industry

In order to constantly be up-to-date and competitive in the tourism industry, it is important to react quickly to daily changes and display the most recent product information. If product prices, provider or hotel information changes, employees can easily update the electronic shelf labels from their desks in real-time through the ESL management software. With one click, all information on the electronic displays is up-to-date. Be creative and display the best current travel deal on the electronic shelf label in your store window or give seasonal travel inspiration. Should the travel offer be fully booked, you can update the display - just in time - and show a new holiday offer.

The use of ESL technology is versatile and so are the design elements. Tourism can use these diverse software and hardware opportunities to bridge the gap between online and offline information, and price offers to keep customers from turning to online-only users. Our experts will be happy to advise you on the best ESL solution for your needs, including the best-matching technology and use.