The so-called Ink-In-Motion Displays combine a conventional black-and-white e-paper display with a transparent color print (overlay) on top. Underneath the electronic paper there is a layer with defined areas (segments) which can be controlled individually. By switching between black and white, flashing animation sequences are generated. 

The Ink-In-Motion technology is versatile: Whether as an instrument for sales promotion in standard POP displays, desktop stand displays, on signs and other accessories or for innovative product presentation in the form of digital shelf stoppers.

In addition to being robust, the digital plugs are lightweight and thin, making them easy to handle and install. This allows them to be attached directly to products, shelves or cash registers, for example, while at the same time being able to withstand the stresses and strains of retail environments. Thanks to its exclusive capabilities, the wobbler is a popular tool for establishing communication with the buyer and distinguishing itself from the traditional way of pricing.

The animated shelf stoppers do exactly what the name promises: customers stop at the shelf. The enormous effect on sales and customer attention is based on a comprehensive study of the use of animated displays in combination with coupon offers. Compared to normal product advertising, the average time it takes to notice a coupon is reduced from 12.5 seconds to 1.6 seconds when using wobblers. This means that shelf wobblers are noticed eight times faster by customers in the store. The strong effect is also reflected in the number of customers who chose the advertised product: Thanks to the shelf stoppers, the number of customers in the study has increased to 75%, or 1054 customers.

The wobblers are used directly at the point of sale - i.e. where customer and product meet directly. Wobbler advertising is used primarily in retail. As sales promotion in the drugstore and cosmetics departments, home and garden, as well as in the food and beverage trade and electronics stores. The animated shelf wobblers are not only suitable for digital price display, but can also highlight a desired product with pictures or advertising messages to draw the attention of customers. Simple and effective advertising is safe with the shelf wobbler as a marketing measure. So the shelf stoppers can be used in their individual formats, for example in the supermarket, to draw attention to a special offer or promotion in addition to the price.