Electronic price tags for T-Mobile
When entering the T-Mobile stores in Prague, one thing is immediately apparent: state-of-the-art technology meets appealing design. Digital price tags from e-shelf-labels are now a key element in creating this aesthetic. Over 100 branches in the Czech Republic are equipped with SoluM brand labels. Especially on the shelves and displays with Apple products, the electronic price tags will help to present the high-end devices appropriately. The paper labels used in the past seemed outdated at this point. The digital labels offer the additional advantage of being able to display comprehensive and up-to-date information about the products on display - this is particularly important for electronic devices in the retail sector. One of the challenges was to realise e-ink signage that would harmonise well with the walls illuminated in T-Mobile's typical magenta.
Our solution: The elegant labels from the Newton Pro range from SoluM. T-Mobile CZ favours the models with a display size of 2.9 and 4.2 inches. Around 20 of these electronic price labels are used in each branch. The labels not only look particularly good on the shelf, they also shine in four different display colours thanks to the latest E-Ink technology. The smaller 2.9-inch displays present the essential information discreetly and without distracting from the products, while the slightly larger 4.2-inch models offer additional space to advertise various mobile phone tariffs, for example. These labels fit seamlessly into the modern store concept and can be updated in real time thanks to the connection to the SaaS cloud software to always provide the latest information.
Solutions for the largest provider
As one of the largest providers of communication services in the Czech Republic, T-Mobile needs solutions that are not only technologically advanced, but also sustainable and durable. The Newton Pro ESLs recommended by e-shelf-labels offer just that: with a long battery life of up to 10 years (7,000 to 10,000 updates), they are very efficient. Thanks to IP68 certification, the labels are dust and splash-proof. The devices can be loaded with seven different pages, which can be switched between at the touch of a button. This helps to interactively advise customers on their purchase decision, especially when it comes to highly technical products that require explanation. Thanks to the cloud system, the electronic shelf labels in all shops can be updated simultaneously at the touch of a button. This makes it possible to react particularly quickly and flexibly to any price reductions or offers on the Internet.
